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Check when selling digital goods on Shopify

Check when selling digital goods on Shopify

Shopify allows you to sell not only regular items, but also digital goods such as PDFs, images, audio, apps, and e-books. However, if you sell digital goods, you need to make sure that it is different from normal product sales.


* For digital downloads, it is essential to use the Shopify app.


The first thing that matters is how you get the product to download after the purchase.


Do you want to download it on the order completion page? Are you going to download it from the email after the purchase? Do you want to make it available for re-downloading from the membership page?


If this lead is difficult to understand, it will lead to more inquiries from buyers.


Next, the clarity of the email text and screen display. Depending on the Shopify app, emails and downloads may remain in English after purchase. When selling to Japan, it is important to prepare words and instructions so that buyers do not get lost.


Also, if you want to distribute it as a free product, you need to decide how to display the product page and what to do with the purchase flow. While digital goods are easier to start selling because they are out of stock or shipping, the post-purchase experience is important.


Makoto Tejima supports Shopify construction, digital product sales, product registration, payment, and post-purchase lead organization. You can build an easy-to-use store according to the product you want to sell and the operation method.